DIEDERIK VISMANS

Diederik Vismans joined The Boston Consulting Group in 2005. He is a core member of the firm’s Consumer and Marketing, Sales & Pricing practice Áreas. Ele tem um grande interesse em ajudar os clientes a alavancar digital, dados e análises avançadas para estimular o crescimento da receita por meio de marketing digital, personalização, publicidade direcionada, CRM e comércio eletrônico. Seus projetos recentes incluem apoiar um varejista global, uma empresa de bens de consumo rápida e uma ONG em suas transformações de marketing digital e orientado a dados. O acelerador é uma equipe diversificada de profissionais, com formação de consultoria de gerenciamento, agência e tecnologia de anúncios, construída para ajudar os anunciantes a melhorar drasticamente a eficiência e a eficácia de seu marketing digital. Através da DMA, o Diederik estabeleceu uma parceria com o Facebook EMEA. Ele também é o nó de impacto social da empresa em Amsterdã, na qual a capacidade é responsável por orquestrar os compromissos de impacto social do BCG. 消費財業界

Diederik focuses around advancing commercial functions and transforming GTM in today’s digital age. He has a major interest in helping clients leverage digital, data, and advanced analytics to stimulate revenue growth through digital marketing, personalization, targeted advertising, CRM and e-commerce.

During his years at BCG, Diederik has been in charge of several large transformations at multinational consumer goods companies. His recent projects include supporting a global retailer, a fast-moving consumer goods company, and an NGO in their digital and data driven marketing transformations.

Diederik serves on the leadership team of BCG’s global Digital Marketing Accelerator (DMA). The Accelerator is a diverse team of practitioners with management consulting, agency, and ad tech backgrounds, built to help advertisers dramatically improve the efficiency and effectiveness of their digital marketing. Through DMA, Diederik has established a partnership with Facebook EMEA. He is also the firm’s Social Impact node in Amsterdam in which capacity he is responsible for orchestrating BCG’s social impact engagements.