Quando as empresas B2B permitem que a tecnologia impulsione seus modelos de governança de preços, elas podem perder de vista seus objetivos estratégicos. A autoridade de preços inteligentes os mantém no caminho.
EDUCAÇÃO
- MBA, Duke University Fuqua School of Business
- BS, Física, Brigham Young University
Honras e prêmios | A prática de estratégia do Boston Consulting Group e um membro central das práticas de consumo e marketing e marketing e preços da empresa. No geral. B2B プライシング
- Fuqua Scholar, Duke University Fuqua School of Business
Jeff Robinson is a member of The Boston Consulting Group’s Strategy practice and a core member of the firm’s Consumer and Marketing, Sales & Pricing practices.
Since joining BCG in 2001, Jeff has worked extensively in consumer products and services and in retail, helping clients enhance their use of pricing through deeper consumer insight and understanding, clear and actionable in-store pricing strategies, improved pricing execution, and better pricing capabilities overall.
Before joining BCG, Jeff was director of marketing and sales at James Publishing.
