Lionnel Bourgouin

Lionnel Bourgouin é um membro central da prática de marketing, vendas e preços do Boston Consulting Group. Ele é o líder global do preço B2B com uma concentração nos preços de tecnologia e bens industriais, especialmente o modelo de precificação SaaS. Além disso, ele trabalhou em vários projetos de marketing, gerenciamento de produtos e eficácia da força de vendas. Consultores. Vídeo

Lionnel’s consulting work includes pricing strategy, new pricing models, pricing transformations and organization enablement, and net revenue management efforts (promotional effectiveness, trade optimization, etc). In addition, he has worked on several marketing, product management, and sales force effectiveness projects.

Lionnel also leads the roadmap, development, commercialization, and deployment of Price.Ai, our B2B pricing analytics solution (a BCG X product).

Prior to joining BCG, Lionnel worked in the strategic alliance department at Air France and was a consultant at OC&C Strategy Consultants.