As empresas devem priorizar a criação de conteúdo para criar confiança e envolver o público antes de lançar produtos, diz Neal Zuckerman, da BCG.
EDUCAÇÃO
- MBA, Harvard Business School
- BS, Academia Militar dos Estados Unidos em West Point
Honors and Awards
- Board member, State of New York Metropolitan Transportation Authority
- Board member, Philipstown Planning Board
- Trustee, Desmond-Fish Library
- Representante do Condado de Putnam, Conselho Metro North Railroad Comuter
- Ex-presidente, WNYC Radio's Advisory Board ||! 2006. Ele trabalha nas indústrias de mídia, entretenimento e comunicação, particularmente em construção de negócios, transformação em larga escala, tecnologia, publicidade e eficácia da força de vendas. Ele realizou projetos envolvendo mudanças fundamentais, crescimento, criação de novos negócios e transformação digital para empresas de mídia em revistas, jornais, TV de transmissão, produção de vídeo e rádio. O Neal tem rica experiência em vendas de publicidade, marketing de consumidores (aquisição ou retenção), preços de produtos, áreas editoriais e criativas, design de organização, fusões e aquisições e desenvolvimento de novos negócios (incluindo gerenciamento interino de negócios). No último papel, ele se envolveu no desenvolvimento de negócios para várias empresas em toda a empresa, incluindo produção de filmes, conteúdo móvel e departamentos de vendas de publicidade. Vídeos
Neal Zuckerman is a core member of the Strategy and Technology, Media & Telecommunications practices of Boston Consulting Group, which he joined in 2006. He works in the media, entertainment, and communications industries, particularly on business building, large-scale transformation, technology, advertising, and sales force effectiveness.
Neal is deeply engaged in developing the firm's media industry intellectual capital and has coauthored numerous BCG publications that reflect his enthusiasm and expertise. He has undertaken projects involving fundamental change, growth, new business creation, and digital transformation for media companies across magazines, newspapers, broadcast TV, video production, and radio. Neal has rich experience in advertising sales, consumer marketing (acquisition or retention), product pricing, editorial and creative areas, organization design, M&A, and new business development (including interim business management).
Before joining BCG, Neal worked for Time Warner as head of strategy and business development for Time Inc.'s corporate sales group and as an executive director in Time Warner's strategic planning group. In the latter role, he engaged in business development for various businesses across the company, including film production, mobile content, and ad sales departments.
Neal was also previously a senior associate at McKinsey, working predominantly for print media companies on growth strategies (traditional and Internet) and cost reduction efforts.
