O cenário de bens de consumo em movimento rápido (FMCG) no sudeste da Ásia está passando por uma transformação significativa, sublinhada por rápidos avanços tecnológicos. O que essas mudanças envolvem para o futuro do FMCG na região?
EDUCAÇÃO
- MBA, INSEAD
- BTECH, Engenharia Mecânica, Instituto Indiano de Tecnologia Bombaim
Prashant Choudhary is a core member of Boston Consulting Group’s Consumer; Technology, Media & Telecommunications; and Global Advantage practices in Asia Pacific. He advises consumer goods and telecommunications clients on strategy, go-to-market (route-to-market model design, digitization, sales and distribution, marketing, pricing, and customer support) within B2B and B2C contexts, as well as consumer insights, and revenue management. He is the firm’s GTM topic leader for Southeast Asia , and currently serves as the learning and development lead for consumer goods.
Prior to joining BCG, Prashant was with Procter & Gamble in Singapore and in India.
