JA

Shoppertainment: Opportunity de trilhões de dólares da APAC

por APARNA BHARADWAJ, Rohit gulati, Mei Lee e Patrick Witschi
Artigo

Shoppertanment é uma oportunidade de US $ 1 trilhão na APAC, oferecendo a chance de se envolver e atrair clientes digitalmente esgotados em toda a região. Engajamento. Leia o relatório

This fast-growing opportunity responds to changing consumer attitudes driven by increasing technology adoption, appealing to consumers who desire authentic and emotional brand content driven by experiential engagement.

In this report commissioned by TikTok, BCG unveils the six key demand spaces customers are operating in, the potential for brands to engage consumers within these demand spaces, and the opportunity of brands to engage Shoppertainment and drive market growth to capture value in this evolving wave of commerce.

WATCH VIDEO HERE

Read the report