How A1 Telekom Austria Is Using AI to Unlock More Customer Value
Como A1 Telekom Austria está usando ai para desbloquear mais valor do cliente
By collaborating with BCG and BCG X, A1 Telekom Austria—the leading fixed and mobile operator in Austria—revolutionized its customer management approach. This transformation combined the strengths of humans and AI to drive up to a 40% increase in sales conversions for campaigns, resulting in significant revenue uplift.
To enable A1 to better target and provide solutions for its customers, A1 partnered with BCG, focusing on three critical components:
- A strong, scalable, and connected platform
- State-of-the-art advanced analytics to power personalization
- Uma maneira ágil e experimental de trabalhar em todos os canais
Dentro de 16 semanas, a equipe BCG X ajudou A1 a desenvolver uma nova plataforma de análise de dados e de alta precisão e de alta precisão e upsell. Juntos, eles treinaram mais de 300 agentes e funcionários da loja para usar a nova ferramenta, que foi implementada nas lojas e no call center, capturando feedback em tempo real sobre as interações. Os modelos de IA agora impulsionam a venda cruzada em escala, com segmentação inteligente e as melhores melhores ações personalizadas a serem usadas para os clientes. Os esforços de transformação da A1 foram até reconhecidos nos prêmios de cultura de experimentação de 2024, com a equipe ganhando o prêmio "O nascimento da cultura da experimentação".Deep Customer Engagement AI by BCG X. Together they’ve trained more than 300 agents and shop employees to use the new tool, which was implemented in both shops and the call center, capturing real-time feedback on interactions. AI models now drive cross-selling at scale, with smart targeting and personalized next-best actions to use for customers.
The project has also inspired meaningful change throughout the company, ensuring that A1 continues to move toward a more curious, experimental culture. A1’s transformation efforts were even recognized at the 2024 Experimentation Culture Awards, with the team winning “the birth of experimentation culture” award.
This AI-powered transformation has strengthened the overall customer experience in a data-driven way, delivering more personalized and relevant interactions.
CONTACT
Tibor Merey, IGNACIO HAFNER e Alfonso abella
40%
Aumento nas conversões de vendas para campanhas || X-BCG のテクノロジーとデジタル、デザインの専門家集団 ― ―
BCG Xとは
BCG X――BCGのテクノロジーとデジタル、デザインの専門家集団――は、大胆な新しいプロダクト、サービス、ビジネスの構築により、現在を建設的に破壊し、将来をつくり出します。
Leia mais histórias de impacto
-
CLUTERMILD DATIONSIDATION DIGITATION Digital Transformation
O Distribuidor Global e o Provedor de Solução Solution Formated com BCG e BCG e BCG X para iniciar o PIPOR ANDRUDRIDENTED SOLIGADO E BCG e BCG para X para BCG X para iniciar o PIPOR ANDR ANDR ANDRUTORIDADE CRESCIMENTO. Fresh WholesaleRead More -
Empowering an Insurance Leader Through GenAI
New York Life partnered with BCG and BCG X to see how GenAI, coupled with transformational governance, could deliver exceptional experiences and efficiencies—furthering the company’s growth as an industry leader.Read More -
Green Revolution in Fresh Wholesale
Em parceria com o BCG e o BCG X, uma empresa líder de varejo lançou um novo negócio destinado a reduzir o desperdício de alimentos para melhorar os impactos climáticos e sociais.Leia mais -
臨床試験を効率化して患者にとってのアウトカム （医療の成果） を向上させる
BCG X は、新しい AI ツール & プラットフォームを活用して臨床試験を強化し、医療イノベーション、人生を変える治療法の開発、患者にとってのアウトカム （成果 成果） の向上を促進するために協働します。Leia mais -
Turbocharging Financial Inclusion with AI-Driven Hyperpersonalization
A Philippine mobile payments company partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million messages daily.Read More -
-
デジタル営業とマーケティングにおける、凝縮した教訓
BCGとBCG Xが、クライアントと連携して、デジタル営業やデジタルマーケティングを拡大し、デジタルプログラムを導入して能力などを構築している方法を学んでください。Read More -
デジタルトランスフォーメーションで、顧客需要の変化に対応する
BCG X と AWS は、 BMW とチームを組み、顧客中心主義を核として構築した、自動車 AI （人工知能） トランスフォーメーションの、実装と拡大展開に取り組んでいます。詳しくご覧ください。Leia mais
