Os profissionais de marketing devem planejar suas compras de mídia com base no que realmente impulsiona a influência e devem se inclinar para a IA para a execução de energia.
EDUCAÇÃO
- MBA, HOMENS HONLES, ESCOLA DE NEGÓCIOS DE CHICAGO BOOTH
- LL.B, Magna Cum Laude, Universidade de Tel Aviv
- B.A. summa cum laude, Tel Aviv University
Yotam Ariav is a core member of Boston Consulting Group’s Consumer, Strategy, and Marketing, Sales & Pricing practices, an expert in demand-centric growth and customer experience, and the global leader for consumer products.
Yotam has worked with consumer products and retail companies on many aspects of transformation, customer-centricity, and redesign, including Estratégia de portfólio, estratégia da marca, estratégia de entrada no mercado, jornada do cliente e inovação de modelos de produtos e negócios. Ele liderou programas de transformação de crescimento em larga escala para varejistas e vários esforços de estratégia/crescimento de CEOs em negócios voltados para o consumidor. Ele ocupou várias funções de oficiais nas forças armadas israelenses. カスタマージャーニー
Yotam has experience in advanced analytics, including machine learning and big data, as well as customer segmentation and management. He has led large-scale growth transformation programs for retailers, and multiple CEO strategy/growth efforts in consumer-facing businesses.
Before joining the firm, Yotam worked as an Attorney at Eytan Liraz & Co. Law Offices in Israel, where he specialized in pharma, biotech, and venture capital. He has held various officer roles in the Israeli military.
