Operações comerciais altamente complexas de hoje e ambiente ferozmente competitivo, tornam o papel do CFO mais importante do que nunca. Os autores discutem quatro grandes desafios que os CFOs precisam confrontar agora.
O Plano de Ação da Internet-Plus da China está aumentando a pressão sobre as seguradoras para disponibilizar seus serviços em vários canais e dispositivos. Essa pressão está chegando também dos consumidores, que estão mudando seu comportamento à medida que lidam cada vez mais a seus assuntos pessoais em dispositivos móveis e com empresas de comércio eletrônico. - Michelle Hu
Educação
- MBA, Finanças e Marketing, Universidade de Illinois em Urbana-Champaign
- BA, English, Hunan University
Michelle Hu is a core member of Boston Consulting Group’s Insurance practice in Greater China. She leads the CFOx topic in Asia Pacific and recently spearheaded a large-scale cost transformation project for a major insurance player in Greater China.
Michelle has acquired significant experience consulting in the insurance sector, with expertise in overall growth strategy, distribution, joint ventures, M&A, and operations and internet strategy. She also works extensively with clients in the property and casualty, life, and health insurance areas.
In some of her recent projects, Michelle has helped an insurer develop an internet strategy and devise an innovative business model; designed a blueprint for future operation and a channel development plan so that an insurance conglomerate could tap new business opportunities; and supported a life insurer in assessing and redesigning its China distribution strategy.
Michelle is a chartered financial analyst (CFA) and a member of the New York Society of Security Analysts. Before joining BCG in 2011, Michelle was a director at Prudential, a business planning manager at AT&T, and an account manager at China Merchants Securities.
