A combinação de funções de marketing, vendas e sucesso do cliente em equipes ágeis pode criar uma experiência melhor para os clientes e desbloquear novas receitas.
EDUCAÇÃO
- PhD, Engenharia Mecânica e Aeroespacial, Universidade de Princeton
- BS, Engenharia Mecânica, Johns Hopkins University
Peter Dewey joined The Boston Consulting Group in 2014. He is a core member of the Consumer and the Marketing, Sales & Pricing practices. Peter specializes in building new digital businesses and transforming companies' digital capabilities.
In a recent BCG project, Peter created a plan to establish a center for excellence for a multibrand consumer goods company. He has also developed a strategy to rationalize digital marketing spending for a leading home-services business, developed and sized go-to-market opportunities at a successful broadcast media company, and transformed the digital marketing capabilities of a global fast-moving-consumer-goods organization.
Before joining BCG, Peter earned his PhD in mechanical and aerospace engineering at Princeton University, where he worked as a graduate fellow.
