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TOM MCCALEB

Managing Director & Partner Atlanta

EDUCAÇÃO

  • Graduação, estatística aplicada, Universidade de Oxford, Rhodes Scholar
  • BS, Academia da Força Aérea dos EUA

Honras e prêmios

  • Rodes Information | 2008. Ele é um membro central das áreas de consumo e marketing, vendas e preços da empresa. Tom também co-lidera o trabalho global da empresa em tecnologia de viagens, bem como o tópico de gerenciamento de receita da BCG para viagens, turismo e transporte na América do Norte. Durante seu tempo na empresa, Tom trabalhou com clientes sobre preços e eficácia promocional, marketing, marca, preços, vendas, operações e tópicos de organização. estratégia de preços para as divisões canadenses e japonesas de um varejista global de bebidas; e esforços para melhorar as funções comerciais, de operações e tecnologia, bem como projetar e lançar uma nova marca, para uma grande empresa hoteleira global. Vídeos

Tom McCaleb has worked in a number of capacities for The Boston Consulting Group since 2008. He is a core member of the firm’s Consumer and Marketing, Sales & Pricing practice areas. Tom also co-leads the firm’s global work in travel technology, as well as BCG’s revenue management topic for travel, tourism, and transportation in North America.

Tom’s work in the Consumer practice has covered retail, restaurants, hotels and resorts, cruise lines, airlines, and other aspects of travel and tourism, as well as air cargo and grocery. During his time with the firm, Tom has worked with clients on pricing and promotional effectiveness, marketing, branding, pricing, sales, operations, and organization topics.

Recent examples of Tom’s client work include revenue management transformation for a European cruise line; pricing strategy for the Canadian and Japanese divisions of a global beverage retailer; and efforts to improve the commercial, operations, and technology functions, as well as design and launch a new brand, for a large global hotel company.

Prior to joining BCG, Tom was an active duty officer in the US Air Force for seven years, including tours of duty as an aircraft maintenance operations manager in Germany and a numerical analyst in Iraq.

Publications and Videos

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