Lauren Taylor, do BCG, descreve qual tópico está recebendo muita atenção na conferência e por que isso importa para os líderes empresariais.
EDUCAÇÃO
- MBA, com distinção, a Kellogg School of Management
- BBA/BA, Summa cum laude com honras, a Universidade Metodista do Sul
Lauren Taylor has worked at Boston Consulting Group since 2007. She has nearly two decades of experience using customer centricity to drive growth across industries around the world.
Lauren is currently the global leader for BCG’s Center for Customer Insight, a global team of 150+ experts in the latest techniques for using qualitative and quantitative customer insights to drive impact. Lauren advises clients and teams on applying deep insights and all sources of customer intelligence including new methodologies powered by AI and generative AI, to drive significant change and value creation.
In addition, Lauren leads BCG’s customer-centric sustainability and innovation business globally, as well as BCG’s proprietary Demand Centric Growth® (read “ Identifying the Sources of Demand to Fuel Growth ”para saber mais) abordagem para aplicar idéias de clientes para desbloquear o crescimento do portfólio. Ela é líder da BCG de marketing, vendas e preços e práticas de vantagem global e liderou muitos esforços || Vídeos
