L'écart « dire-faire » est un défi permanent pour les produits soucieux du climat. Mais de nouvelles données de l'enquête auprès des consommateurs canadiens du BCG montrent que, pour certains consommateurs et produits, l'écart s’est comblé.
Educação
- MBA, Finanças e Estratégia, Escola Wharton, Universidade da Pensilvânia
- Bachelor of Commerce, Queen's University School of Business, Kingston, Ontario
James Gott is a core member of Boston Consulting Group's Consumer practice. He works with retail and consumer products clients on growth strategy, consumer insights, network design, and digital transformation. James is also a leader in diversity, equity, and inclusion, and currently leads Pride@BCG in Canada.
James has significant experience helping retailers build capabilities for an increasingly omni-channel reality. This includes store and network optimization, category strategy (including assortment and pricing), and customer engagement (including loyalty and promotion). In consumer products, his focus areas cover consumer insights, demand-centric growth, category strategy, and procurement.
Além de suas funções de atendimento ao cliente, James ocupou muitos cargos de liderança no BCG no Canadá, incluindo o diretor de recrutamento de Toronto. Ele também colabora regularmente com o Futuro do Centro de Pesquisa do Canadá da BCG sobre consumidores canadenses e tendências de ESG. Antes de ingressar na empresa, ele trabalhou em estratégia e operações em uma empresa de CPG de capital fechado. Indústria de produtos de consumo
