Joanna Stringer

Joanna Stringer ingressou em Boston Consulting Group em 2022. Londres. Ela combina seu histórico fortemente analítico com uma profunda compreensão dos aspectos emocionais da tomada de decisão, a fim de proporcionar um impacto comercial significativo da combinação de insights, dados, ativos criativos e tecnologia.

Jo brings to the firm 25 years of experience in driving top-line growth helping clients optimize their relationships with customers and consumers, their marketing investments, and their brand assets. She combines her strongly analytical background with a deep understanding of the emotional aspects of decision making in order to deliver significant commercial impact from the combination of insight, data, creative assets, and technology.

While she has led many highly successful brand and marketing breakthrough projects in consumer products, she has also led her discipline in industries other than typically consumer-facing ones, including B2B services, technology, media, financial services, and insurance.

Jo often helps her clients use the success of an initial growth project to fund, drive, and deliver a larger scale consumer centric transformation. She has extensive international experience in both developed and emerging markets having lived and worked for a decade each in Asia and Europe.

Before coming to BCG, Jo held significant leadership roles at KPMG, WPP, and Omnicom; and founded, grew, and sold The Red Thread Group.