Se bem feito, essa ramificação cada vez mais popular de comércio eletrônico pode beneficiar os consumidores, plataformas de tecnologia e marcas. Aqui estão quatro arquétipos de comércio social que as empresas podem seguir.
EDUCAÇÃO
- MA, Ohio State University
- BA, Física, Universidade de Pequim
Lin An joined Boston Consulting Group in 2011. She has worked at the firm’s Beijing and New Jersey offices in addition to Tokyo. She is a core member of the BCG’s Consumer; Transform; Marketing, Sales, & Pricing; and Global Advantage practices.
Lin has extensive experience assisting clients in consumer goods, retail, fashion and luxury, internet services, and technology in Japan, China, and the US. Her expertise includes corporate strategy, investment strategy, digital transformation, business turnaround, market entry, digital marketing and sales, business portfolio, organization revitalization, business model innovation, and mergers and acquisitions.
Antes de ingressar no BCG, Lin trabalhou na Roland Berger Consultants Strategy. Comércio eletrônico