O Internet das Coisas (IoT) está mudando fundamentalmente a maneira como as empresas se comportam. Até agora, as discussões sobre a IoT tendem a se concentrar em usos industriais bem conhecidos, como manutenção preditiva. Mas muitas empresas agora estão se aventurando no caminho batido, aproveitando o poder dos dados do mundo real habilitados para sensores de maneiras inovadoras, observa um novo relatório do Boston Consulting Group e Microsoft, Além da manutenção preditiva: a “arte do possível” com a IoT . Esses pioneiros entendem que a conexão com o mundo real por meio de sensores pode criar uma rica fonte de dados contextuais e acionáveis-um que leva a benefícios tão variados quanto os tempos de espera reduzidos do hospital, o melhor rendimento da aquicultura e a melhoria da vida em pacientes com o diabetes, como as práticas de práticas de diabetes. Executivos de várias indústrias, descobrimos que as empresas que inovam com mais sucesso estão adotando uma ou mais das seguintes abordagens:
From our interviews with more than 50 leaders of IoT initiatives, IoT practitioners, and IoT subject-matter experts, as well as a survey of over 150 IoT executives in various industries, we found that the companies innovating most successfully are taking one or more of the following approaches:
- Delivering new sources of value, whether through providing IoT-supported services, using IoT to discover customer preferences, or deploying IoT products to improve safety and wellness
- Creating recurring revenue models, such as proprietary IoT-powered solutions or outcome-based models in which the business takes action in response to specific sensor data
- Com base em outras tecnologias avançadas, como drones, IA, aprendizado de máquina, realidade artificial, realidade virtual e blockchain
- Linking previously unconnected domains through IoT-generated data that is collected by one company and utilized by others
- Deploying IoT sensors and devices beyond manmade environments, for such purposes as rainforest and wildlife conservation efforts, livestock management, and aquaculture
- Extending IoT into aspects of life beyond work, from enhancing leisure activities to making communities safer
The IoT market is projected to grow more than 30% annually over the next few years, driven in part by the continued popularity of predictive maintenance but also by improvements in sensor and device capabilities, increasingly reliable connectivity, new advances in data processing and machine-learning techniques, technologies such as cloud and edge computing, and emerging tech such as blockchain.
Companies that want to succeed in this fast-growing market will need to build the underlying technology, of course, but they will also need six broad enablers. These include long-term technology road maps, leaders who are respected across the company, partnerships and alliances, a broad range of talent, and revamped business processes that suit new ways of working. Most important, they will need to refocus their business strategy and the rationale behind it. In fact, when we asked executives involved in IoT to rank these success factors in order of importance, more than two thirds indicated that business strategy and rationale were in the top three.
As companies have rushed to adopt IoT, many have connected machines and devices without thinking through how their actions will address customer pain points or unmet needs. Instead, companies should be willing to tear down and rethink how they reach and service their customers.
In addition, few companies have had a systematic process for selecting and prioritizing their IoT projects. They may have tried too much, too soon, or focused too much on getting a quick payback. In fact, a number of IoT providers and companies spoke to us of working on several hundred IoT use cases at once; in contrast, the more successful companies have been prudent enough to address only a few at a time, many of which rapidly realized value. Companies should also be aware of the perception of low-impact and fragmented value from simpler IoT use cases, being careful not to preclude broader transformative use cases that may take more time.
Few companies have had a systematic process for selecting and prioritizing their IoT projects.
A próxima onda de crescimento na IoT provavelmente verá empresas líderes se afastarem do pacote - e de maneiras imprevistas. As empresas devem garantir que tenham os componentes fundamentais em vigor - componentes que lhes permitirão imaginar a “arte do possível” e colher os crescentes benefícios da IoT. Parceiro sênior, líder do setor global, tecnologia
