Boston Consulting Group e Nielsen Global Connect, juntamente com o fórum de bens de consumo, concluíram uma pesquisa aprofundada sobre alimentação saudável em 2019, questionando 7.000 consumidores diversos em todo o mundo. Parte da Coalizão de Colaboração para Livas mais saudáveis, o estudo incluiu entrevistas com os CEOs de 15 grandes empresas de varejo e fabricantes de bens de consumo.
DIETA UMA MÉTRICA PRINCIPAL DE SAÚDE
The study revealed the growing importance of healthier eating globally, with 23% of respondents admitting they struggle to achieve a healthy, balanced approach to diet. CEOs interviewed agreed, stating that a healthier diet is both a moral and a business imperative for the industry.
CEOs Taking Action
These CEOs believed their most material impact on consumer nutrition would come from increased transparency and health education, proactive company actions—especially in affordability, formulation, and the accessibility of healthier foods—and the use of government regulation to ensure a level playing field. Some of these initiatives would be effective in isolation, while others would benefit from industry or industry-government collaboration.
