Mais da metade dos clientes on -line em todo o mundo, vá para os sites das empresas para começar a procurar produtos - diretamente ou guiados pelos mecanismos de pesquisa. Mesmo aqueles guiados por seus amigos e mídias sociais acabam indo para um site da empresa. Portanto, a compra de um nome de domínio-geralmente um ponto-é um passo inicial importante na construção e marketing de um negócio. No entanto, não com pouca frequência, um nome de domínio que se pensa já foi registrado por outra pessoa - mas não para fins comerciais; É
Usually, end customers can purchase and register a domain name through a registrar—a transaction we call a primary retail market registration. However, not infrequently, a domain name one thinks of has already been registered by someone else—but not for business purposes; it is Disponível para revenda no Secondary retail market. Among the stories of domain names sold in the secondary market is Voice.com, which famously sold for $30M in 2019.
How often does this happen? Who holds domains for resale? Who buys them? What do they sell for? These are interesting questions, but it’s challenging to get hard data to answer them. Estimates of market size range from $1 billion to $3 billion and there is little understanding of the players and dynamics involved.
To better understand the secondary retail Dot-Com market and develop a high-level view of market dynamics, we conducted surveys and interviews with more than 60 domain investors (domainers) and service providers. We then quantified and validated what we learned by merging over 5 billion rows and 40 billion individual data elements from zone files and Whois records spanning 2017 to 2020.
Aqui estão algumas descobertas que pensamos que foram muito interessantes:
- Most new domain Dot-Coms are registered in the primary market. In 2020, there were a total of 39M new domain registrations in the primary retail market as compared to 1M secondary retail market resales.
- However, domain names that are resold can be 150-200 times as expensive with a typical resale ranging from $1,700-2,500.
- The net result is that, on a dollar basis, the secondary market, at $2.1B/year, is almost as big as the primary market, at $2.3B/year, and nearly double the size of the registry’s wholesale revenue of $1.1B/year. In other words, quase metade dos dólares que usam os usuários finais gastos comprando novos domínios vão para domínios. Tamanho:
- Secondary market revenue is up by 26% since 2018 with domainer-owned inventory currently representing ~18% of all Dot-Com registrations.
- Domainers appear to fall into 4 segments based on their portfolio size:
- Domaiadores corporativos. Cada um deles possui mais de 10.000 domínios e juntos possuem ~ 26% do inventário de mercado secundário. Cada um deles possui 101 a 10.000 domínios-e juntos possuem ~ 18% do inventário do mercado secundário. Eles são numerosos demais para contar de maneira confiável e juntos possuem ~ 13% do inventário de mercado secundário. o mercado. Os domínios corporativos aumentaram as vendas em 44% anualmente e os inventários em ~ 7% ao ano, enquanto os domínios de alto volume viram declínio de vendas por These number in the dozens of domainers. Each of them owns more than 10,000 domains and together they hold ~26% of secondary market inventory.
- High-volume domainers. This segment has a few thousand domainers. They each own 101 to 10,000 domains—and together hold ~18% of secondary market inventory.
- Low-volume domainers. Each domainer in this segment owns no more than 100 domains. They are too numerous to count reliably, and together hold ~13% of secondary market inventory.
- Private domainers. The final segment is one that is opaque, i.e., a segment where ownership patterns and numbers are difficult to estimate—these domainers hold ~43% of secondary market inventory.
- Corporate domainers seem to be consolidating the market. Corporate domainers have grown sales by 44% annually and inventories by ~7% annually, while high-volume domainers have seen sales decline by - 2% anualmente e os estoques diminuem em 6,1% ao ano. Isso aponta para uma consolidação geral na indústria, à medida que os domínios de alto volume vendem seus portfóliosen masse to corporates, a phenomenon that is supported by anecdotal evidence and interviews.
- Most secondary market transactions (about 55%) occur in marketplaces, some of which are owned by registrars.
- The Chinese secondary market has decreased in size significantly, declining from 45% of all transactions in 2017 to 18% in 2020. At the same time, the US market has grown, accounting for ~30% of transactions in 2020, up from 10% in 2017.
Looking forward, the number of domains held for resale will likely continue to outpace the number of domains held by end-users—i.e., the share of Dot-Com registrations held by domainers will increase. Private registrations will increasingly obscure all aspects of the market, including inventories and transaction volumes. Secondary retail market consolidation will continue until few high-volume domainers are left. Among low-volume domainers, low barriers to entry will allow sustained inventory growth, and although low-volume domainers may struggle to monetize their purchases, their enthusiasm and enjoyment of domaining will likely be sufficient in the near- and medium-term to keep them participating in the market. Finally, corporate domainers may try to maintain sales volume growth with Novos modelos de negócios -Por exemplo, através de vendas financiadas para usuários finais. Parceiro
