Descubra cinco previsões transformadoras para o setor de varejo em 2025, desde avanços generativos de IA até a evolução do valor do cliente e tendências de localização da cadeia de suprimentos.
EDUCAÇÃO
- MBA, alta distinção, Harvard Business School
- BBA, Summa Cum Laude, Negócios Internacionais e Finanças, George Washington University
Honors and Awards
- INvolvepeople’s Enable Role Model List, 2023
- Harvard Business School, Baker Scholarship
Brad Loftus é o líder da América do Norte para o setor de varejo do Boston Consulting Group. Ele lidera a prática do consumidor nas Américas, bem como o trabalho global da BCG no varejo especializado e é membro da equipe de liderança de varejo global da empresa. Por seis anos, ele atuou como líder mundial de tópicos para o comércio eletrônico e o Omnichannel Retail.
Since joining BCG in 1999, Brad has worked with a broad range of retail clients, including grocery, DIY, pharmacy, food, apparel, consumer electronics, and private equity to create and develop strategies on topics such as strategy, growth, merchandising, store operations, and organization.
Brad’s work has included developing omnichannel strategies for three of the ten largest US retailers, building the digital and mobile strategy for a top global hotel chain, developing a comprehensive growth strategy for a top global grocer, reorganizing the merchandising function for a Top 5 US retailer, and developing sales and marketing strategy for a Top 5 global internet retailer.
Prior to joining BCG, Brad helped found and was an advisor to Suppliermarket.com (later sold to Ariba). He also acquired extensive experience in project management and information systems development as a senior consultant with the communications industry group of Andersen Consulting (now Accenture).
