David Edelman

David Edelman spent over 30 years as a chief marketing officer at Aetna and CVS, as well as building consultancy businesses in digital and marketing transformation while with McKinsey & Company, Digitas, and the Boston Consulting Group. He now teaches marketing at Harvard Business School and serves as an advisor to top executives in startups, private equity, and larger enterprises. Having driven large-scale change from both the client and client-service side, he is well-suited to help CXO's shape their strategic direction, build their teams' capabilities, and become more digitally agile.

Antes de seus anos como CMO, por oito anos, David co-liderou a McKinsey & Company Digital Marketing and Sales Practice e atuou como diretor de marketing da prática de marketing e vendas da McKinsey. Antes da McKinsey, ele era vice -presidente executivo de estratégia e análise da Digitas e, anteriormente, era diretor administrativo e parceiro da BCG. Ele é um co-autor do recente artigo da Harvard Business School, “Experiência do cliente na idade da IA.”

David speaks frequently at industry conferences and events, and blogs on topics ranging from digital marketing to the customer decision journey. He is a co-author of the recent Harvard Business School article, “Customer Experience in the Age of AI.”

David co-autor do livro Personalizado: a estratégia do cliente na idade de AI, o Centro de Centro, que ajuda e a AGIs a aprender a serem personalizados para a colher o eterno, o que ajuda a ser responsável pela AGIs. Trilhão de prêmios de personalização. Vídeo which helps executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.