Os profissionais de marketing devem planejar suas compras de mídia com base no que realmente impulsiona a influência e devem se inclinar para a IA para a execução de energia.
Educação
- MBA, Columbia Business School
- BA, Bard College
Derek Rodenhausen is part of the leadership team for the Marketing, Sales & Pricing practice at Boston Consulting Group with a focus on digital growth. He has over 15 years of experience in marketing topics including digital marketing and personalization, data-driven marketing transformations, and consumer data strategy. He works with clients to design overall marketing and digital growth strategies, improve their media effectiveness, build e-commerce channels and first-party data strategies with future-proof ad tech and marketing tech foundations, monetize data assets, and better leverage consumer insights and analytics.
Derek liderou os esforços de pesquisa do BCG sobre o tópico de privacidade de dados, depreciação de biscoitos de terceiros, estratégia de dados e o futuro do marketing digital em parceria com o MMA (um órgão da indústria) e o Google. Setor. Jornada do cliente
Prior to joining the firm, Derek spent three and a half years at Google, most recently as Head of Measurement & Analytics in the Retail, Tech, and Telecom sector.
Prior to Google, Derek was an Engagement Manager at McKinsey & Company in its Marketing & Sales practice.
