Javier Anta Callersten, da BCG, discute garantir que os preços captem toda a oportunidade, aproveitando os algoritmos de prever a demanda e gerenciar a transparência.
EDUCAÇÃO
- MBA, IESE Business School, Universidade de Navarra
- BSC, Engenharia, Universidade Politécnica de Madrid
Javier Anta Callersten is a core member of the Consumer and the Marketing, Sales & Pricing practices at Boston Consulting Group, and he is the European topic leader for pricing and promotions in retail.
Since joining BCG in 2011, Javier’s client work has focused primarily on the retail industry. He has worked with companies across ten different countries on category reset programs, new promotion and pricing models, category strategies, and new operating models. His engagements have covered sectors such as food and beverage, airports, DIY, and petroleum retail.
Javier tem uma experiência particularmente profunda em comerciantes e comerciantes de massa, e ele também trabalhou com vários clientes de varejo em projetos de estratégia e organização, além de programas de melhoria de eficácia comercial. Além disso, ele ajudou uma ampla gama de empresas a abordar questões relacionadas ao gerenciamento de categorias e melhoria de desempenho de categoria. Ele também trabalhou para a PricewaterHouseCoopers consulting (IBM BCS) como consultor.
Prior to joining BCG, Javier was an associate partner and the retail practice leader for Iberia at Oliver Wyman. He also worked for Pricewaterhousecoopers Consulting (IBM BCS) as a consultant.
