Caldic’s Data-Driven Digital Transformation
capacitando vendas personalizadas com ai
= Caldic Data de Dados da Caldic: Transformação digital: empréstimos/videalizados 4h. Colaborar com BCG e BCG X, Caldic - um distribuidor global e fornecedor de soluções de ingredientes e produtos químicos especializados - transformou suas capacidades comerciais. Essa transformação movida a IA mudou a maneira como as equipes funcionam, fornecendo recomendações personalizadas do cliente e gerando crescimento do pipeline. Interface amigável
By collaborating with BCG and BCG X, Caldic—a global distributor and solution provider of ingredients and specialty chemicals—transformed its commercial capabilities. This AI-powered transformation changed the way the teams work, providing personalized recommendations by customer and ultimately generating pipeline growth.
To drive this digital transformation, Caldic and BCG focused on four key components:
- Connecting internal and external data
- Using advanced AI and GenAI technology
- Creating a simple, user-friendly interface
- Alegando valor aos clientes
BCG X ajudou a Caldic a desenvolver uma ferramenta de IA personalizada que pode fornecer milhares de recomendações de produtos em segundos e opera na infraestrutura existente da Caldic. A iniciativa transformou o papel do representante de vendas, capacitando -os a servir melhor os clientes. A empresa agora está implantando a ferramenta de vendas em todos os mercados enquanto trabalha em casos de uso adicionais para desbloquear ainda mais valor para seus clientes e parceiros. Friese
BCG supported Caldic throughout the entire journey, equipping its teams with the tools and knowledge to carry the transformation forward. The company is now deploying the sales tool across all markets while working on additional use cases to unlock even more value for its customers and partners.
CONTACT
Ignacio Hafner, Maarten Bekking, Jan Friese,Basir Musthagni
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