Powering Personalization in Telecom with an AI-Driven Transformation

BCG X ajudou a acelerar a transformação de marketing da Orange para oferecer a oferta certa no momento certo, em todos os canais. Mas com um ecossistema de tecnologia e marketing altamente fragmentado e centrado no produto, era difícil para a empresa oferecer ofertas personalizadas a seus clientes.

As one of Europe and Africa’s leading telecommunications company, Orange set out to increase revenues by adding an ambitious data and AI program to its already advanced internal tech infrastructure. But with a highly fragmented, product-centric technology and marketing ecosystem, it was difficult for the company to deliver personalized offers to its customers.